Astir’s rebranding aimed to refresh their image and introduce new chocolate products with a modern, distinctive corporate identity. Drawing inspiration from a 1970s Greek typeface, the new logotype blends calligraphic style with chocolate’s fluidity, emphasizing the company’s heritage and expertise. Using English for the logotype supports Astir’s international ambitions, while a modernized brand color and the unchanged signature reinforce continuity. The visual language was inspired by their products, with each mainstream chocolate translated into playful, vibrant patterns for a memorable and unique brand presence.