This print ad for IKEA Greece, designed by Ogilvy Greece and featured in Lürzer’s Archive (Issue 1/2019), uses a simple yet powerful visual metaphor. Three FULLFÖLJA pens stand upright like prison bars, trapping a LÅSKIG dinosaur glove puppet behind them. The tagline, “Pick up a pen. Set your fantasy free,” invites viewers to unlock their creativity and imagination. Conceived under the creative direction of Konstantinos Melitas and written by senior copywriter Michael Siamkas, the ad cleverly highlights how even IKEA’s simplest products can inspire boundless possibilities.