This print ad for IKEA Greece, created by Ogilvy Greece and featured in Grape Magazine, transforms a close-up texture of IKEA textiles into a serene landscape of rolling hills. The idea, by creative director Konstantinos Melitas, blurs the line between product and imagination, inviting viewers to see the beauty in everyday materials. The ad’s minimal, artful approach was recognized with a Merit in the “Print Ad” category at the EBGE Design Awards 2020, showcasing how IKEA inspires creativity not just in homes, but also in design.